Shopping With Yahoo

As I mentioned in an earlier blog, powerful players in retail are emerging to challenge the traditional brick and mortar stores. www.shopping.yahoo.com is an excellent place to shop from the comfort of home. The home page is easy to navigate and offers coupons, a CapitolOne purchase "Savings Zone" option, a "Woot! deal of the day", and a listing of featured merchants. I browsed through the various sites, stopping to view all of the furniture options. The pages are very organized and offers detailed information on each item. Consumers can shop by brand, by store, by catagory, and by Consumer Reports rankings.

The "Shopping Community" will give consumers immediate access to a wealth of product fixes, tips, and updates written by users.